ItsUp lets you manage any type of offer, whether they are your own or other third party offers, and includes payout structures (PPS, PPL, RevShare, PPC, PPM, etc.). By managing offers and conversions with ItsUp, you’ll know how much you are making per impression and per click, for each offer (and each country, each OS, etc), and therefore you will easily optimize your strategy using precise data to push the right offer to the right person - - no more guessing!!

ItsUp gives you the right tools to optimize your campaigns efficiently. We know that you’ll spend most of your time in this section. First of all, one ad campaign can be used on multiple ad zones, saving countless hours of management, saving you valuable time!

Each campaign can be set for specific countries, operating systems, browsers, platforms or languages so that each campaign will only display for the right audience that you specify.

That’s not all, not only can you set each campaign to push the offer you specify, but you can also decide to resell that segment of traffic just as easily! Each ad zone can have multiple campaigns available for resell. For example, you could decide to keep an ad zone’s traffic from the US and Canada for your own offer, and resell all of the other countries. It can get much more advanced as well, allowing you to really profit from every bit of traffic you receive.

It always boils down to the creative and the ad. As you know, having the right ad makes the all the difference in profitability. The best way to manage the creative is to look at the RPM (revenue per thousand impressions) or the RPC (revenue per click). ItsUp shows you he real data, so you can clearly assess your performance and make decisions on which creative to keep - no more guessing!!

Everyone manages their business and advertising strategies differently, and ItsUp gives you the flexibility to make it your own. Specify any on page event/action that’s important to your business and ItsUp can track and report on that metric in your dashboard.

Event tracking includes all standard events like page loads and button submits, and also includes sales and monetary conversion information. For example, you could decide to monitor three events in your sales funnel: Event A notifies that a user has progressed in the sales funnel to the second page, Event B counts user submissions on the join page, and Event C tracks each successful sale (conversion). By doing this, you can see the penetration rate, the attempt rate, and the sales (conversion) ratio. With just a few clicks, you’ll be finding opportunities for improvement in each part of your sales/lead funnel.